England Rugby announces multi-year partnership with AG1
AG1 named Official Daily Nutrition Supplement Partner to England Rugby Men’s and Women’s teams as part of new multi-year deal.
AG1 will provide support and guidance through nutritional education and wellness leadership across the England Rugby ecosystem, from the grassroots game to the England Men’s and Red Roses teams, starting with the Guinness Six Nations. AG1 will benefit from out of home branding inside and outside Allianz Stadium. Additionally, AG1 will support fans’ nutrition with exclusive offers and samples at the stadium from 8th February 2025 onwards during England home matches.
The partnership will be the first of its kind for AG1 in the UK. For over 15 years, AG1 has established itself as a trusted provider of comprehensive, science-backed nutrition, aiding athletes in maximising their potential. With a mission to empower people to take ownership of their health through a focus on nutrition, AG1 is committed to helping people build strong daily habits to support long-term wellbeing.
AG1’s research-backed formulation of over 70 ingredients, includes vitamins and minerals, whole food-sourced nutrients, antioxidants, high quality mushrooms, gut-friendly bacteria, and more. AG1 is certified by the Cologne List®, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches and trainers.
Claudio Borges, Executive Director Commercial & Marketing, said: “We are delighted to announce AG1 as our Official Daily Nutrition Supplement Partner. In rugby, our athletes are constantly pushing their body to the limits. Partnering with AG1 gives players, coaches and fans access to research-backed nutritional support and helps empower people to take ownership of their health.”
Brian Lavan, General Manager and Chief Operating Officer Europe, added:“As AG1 continues to grow in the UK, we’re proud to support the iconic England Rugby teams and the grassroots game. Just as elite athletes prioritise their health to perform at their best, AG1 is committed to helping people build strong daily habits that support long-term well-being. These athletes embody the values of dedication, performance, and resilience - continuously defying the limits of what’s possible. It is truly inspiring and we’re excited to kick off the 2025 season as Official Daily Nutrition Supplement Partner.”
