Allianz has pledged long-term commitment to rugby through a multi-year partnership with the Rugby Football Union.
The partnership will be transformative, not only to the elite men’s and women’s teams but also aims to have a positive impact on community clubs around the country. It will see Allianz and the RFU offer significant support to the grassroots game through financial investment that aims to secure future investment into the community game.
As part of this agreement, the home of England Rugby, Twickenham, will become ‘Allianz Stadium’ from September. The iconic 82,000-seater stadium hosts England internationals, high profile domestic rugby matches, community rugby events and others, as well as staging world-leading concerts in recent years including The Rolling Stones, Rihanna and U2.
The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.
In addition to being a key partner of the RFU’s community engagement programme, Allianz will also launch a new Allianz Future Fund that will enable community rugby clubs to apply for funding. This is the first of many plans the partnership has to ensure players and clubs are uplifted at a local level, ensuring England’s extraordinary legacy in the sport continues.
