Despite increases in women’s sport content over the past few years, coverage for women’s sport remains at only 8% across key UK channels1. 2024 was the most watched year for women’s sport in the UK with significant momentum for women’s rugby. Together with the Red Roses, LG hopes to inspire and enable more women and girls to watch more women’s sport.

With 2025 set to be a momentous year for women’s sport, LG will use its Let’s Go sponsorship platform in collaboration with the RFU on various soon to be announced campaigns to amplify the growth of the sport. Together with the Red Roses, LG hopes to inspire and enable more women and girls to watch and engage in women’s sport.

LG will also support the RFU’s grassroots development plan as well as supply key improvements to Allianz Stadium – in a year in which it will host the blockbuster final round of the Guinness Women’s Six Nations clash with France and the 2025 Women’s Rugby World Cup Final.

LG’s partnership with the RFU will not only invite more viewers into the sport but also encourage a new generation of players with grants that support English community rugby clubs. What’s more, LG will provide cut-rate technology solutions and products to provide grassroots players a great experience and give clubs the opportunity to reduce their environmental impact too.

LG has also become the Official Screens Partner of the Allianz Stadium and will support discussions as the RFU start their multi-million pound masterplan to improve the iconic stadium. New and improved LED big screens, LED pitchside screens and TVs in the hotel at the Allianz Stadium will be upgraded in 2025, to deliver a new level of fan experience in the ground.