RFU announces appointment of Chief Financial Officer
The RFU is pleased to announce the appointment of Chief Financial Officer, Francesca Pierce.
Francesca will join the RFU in early 2025 from SkyShowtime, a streaming service owned by Sky/Comcast and Paramount, where she is Chief Strategy Officer. Prior to that she was Chief Financial Officer and held diverse leadership roles spanning finance, operations and growth during her 15-year career at Sky.
Francesca will occupy a broad role, with responsibility for finance, technology and people. Additionally, she will play an integral part in executing major transformational projects including the Men’s Professional Game Partnership, Community Game Future programme, our organisation-wide digital transformation programme, investment in women and girls’ rugby and the stadium masterplan. She will also play a key role on Six Nations and Nations Cup revenue plans. All of this will be in the context of her focus on financial management, revenue growth and cost discipline.
Bill Sweeney, RFU CEO said: “We are really pleased to have made this key appointment in Francesca who joins the RFU Executive team and the Board. She brings a wealth of commercial and financial experience and will be instrumental to us successfully delivering on our transformational, strategic growth projects which are being undertaken to ensure the RFU is not just keeping pace but leading the way and setting the stage for a new and exciting era for rugby in England. We look forward to welcoming her to the RFU early in the New Year.”
Francesca Pierce said: “I’m delighted to be joining the RFU at such an important and exciting time. I look forward to working with the Board, Executive and wider team to deliver the next phase of growth for England Rugby.”
