Whether your club is recruiting new players, retaining current members, or helping your juniors transition from age-grade to adult rugby, we have a range of resources to support you.
Hear from Royal Wootton Bassett RFC on how they successfully grew their membership:
Social Media and Digital Marketing
Your club's website and social media are your most powerful marketing tools.
We provide support to clubs in building, maintaining, and improving their social media pages via our Grassroots Rugby Social Media Support Group. You can request to join using your Facebook account.
Explore our Marketing Your Club page for tips on making the most of each social media platform and taking your digital marketing to the next level.
Events
Throughout the year there are numerous opportunities to capitalise on, from screening international matches to showcasing first team games. Our Community Rugby Day Guide will help you plan, promote and run an event.
We also regularly share resources to help you make the most of key moments in the rugby calendar. Keep an eye on our Marketing Resources for updates.
Discover how other clubs used the Rugby World Cup to attract new players and members:
- North Bristol Case Study
- Petersfield Case Study
- Thurrock Case Study
- Ilkeston Case Study
- Crewe & Nantwich Case Study
- Cleckheaton Case Study
Age Grade Transition
A great way to reinforce your senior teams is by engaging younger players and supporting their transition to adult rugby.
Download our Age Grade to Adult Rugby Transition Guide to get started.
Campaigns
The RFU runs participation campaigns such as Play Together Stay Together and Love Rugby to support the community game.
We provide resources and assets to help clubs get involved and make the most of these initiatives.
Learn more about the current campaigns and how your club can get involved:
Game On
Don't cancel or postpone games just because you don’t have 15 players. The Game On principles offer flexibility to ensure the game can still go ahead.
For more information and resources, visit our dedicated Game On page.
Pitch up and Play
Stay connected with players who have gone to university or taken a break from rugby to keep them engaged with the sport. By tracking university players' holidays and inviting them, along with lapsed players, to club activities, you can keep them engaged with both rugby and your club.
Refereeing or coaching
If players aren’t hitting the field anymore but still want to be involved in rugby, why not encourage them to try refereeing or coaching?
Visit our pages for referees and cto access more information, a range of resources, video guides, and details on booking courses.
