For over 15 years, Apple products have played a key role in how we innovate and push the boundaries of performance. From February 2025, we are taking this relationship to the next level to transform the way we play, coach and experience the game. While Apple has worked with coaches and elite athletes before, this is their most significant engagement with any sports team at this scale in Europe.

On the field, Apple will supply our Senior Men’s, Red Roses and Pathway coaching staff with the latest hardware and software tools in the pursuit of performance excellence. Off the field, we’ll explore a range of opportunities across Apple’s ecosystem of services and products, with a focus on transforming rugby’s presence in culture and society, all while pushing meaningful innovation to grow all aspects of the game for players and fans.

You can read more about the on-field effect Apple is having, when GQ went behind the scenes in our training camp. Here’s the full story.