England Rugby announces multi-year deal with LG Electronics
England Rugby and global electronics innovator, LG Electronics have announced a new multi-year deal to deliver world-class fan experiences and grassroots growth in 2025 and beyond.
LG Electronics is now the Official TV Partner to the Red Roses, as well as Official Screens Partner of Allianz Stadium.
Despite increases in women’s sport content over the past few years, coverage for women’s sport remains at only 8% across key UK channels.
Together with the Red Roses, LG hopes to inspire and enable more women and girls to watch more women’s sport. With 2025 set to be a momentous year for women’s sport, LG will use its Let’s Go sponsorship platform in collaboration with the RFU on various soon to be announced campaigns to amplify the growth of the sport.
LG will also support the RFU’s grassroots development plan as well as supply key improvements to Allianz Stadium – in a year in which it will host the blockbuster final round of the Guinness Women’s Six Nations clash with France and the 2025 Women’s Rugby World Cup Final.
“We are delighted to announce LG as England Rugby’s Official TV Partner to Red Roses, as well as Official Screens Partner of Allianz Stadium, said Claudio Borges, RFU Executive Director Commercial & Marketing.
“LG’s support in amplifying the work of the Red Roses and the amazing personalities in the team as they build into an important year will be of huge value, as will enhancements to our multiple screens around the stadium that are so critical to the match day experience of our fans.”
