England Rugby and Castore are proud to announce a new long-term partnership, that will see Castore become the Official Technical Kit Partner to England Rugby.
Castore, the leading British performance sportswear brand, takes over at an exciting time for English Rugby, with the Women’s World Cup set to be hosted on home soil this summer.
Castore will become the Official Technical Kit Partner in a multi-year, long-term contract that will see it deliver all technical playing kit, training and travel wear across England Rugby’s men’s and women’s teams. Castore will also supply coaches and staff departments across the England Rugby set up, uniting players and staff under a single, high-performance identity.
This collaboration marks the beginning of a new chapter for both England Rugby and one of world’s leading sportswear brands and fastest growing UK businesses.
Castore brings to the partnership a strong track record of high-performance innovation, already supplying kit to several Premiership Women’s Rugby and Premiership Rugby clubs. The Castore wings also have previous form at Allianz Stadium, with Premiership side Harlequins regularly hosting its Big Games at the home of English rugby.
Castore is committed to bringing innovative digital and data expertise, as well as highly agile global operations to market and supply England Rugby. Castore will also ensure the kit supports players’ performance and appeals to the teams and fans alike with its fresh design that blends modern technology with bold style.
This new chapter follows a promising Guinness Six Nations campaign for England’s Men, finishing in second place and beating eventual winners France. Meanwhile, the Red Roses continue to dominate the global stage, with their home World Cup set to be a defining moment for the women’s game in England and beyond.
With excitement building around both squads, a blend of established leaders and rising stars will soon wear the iconic red rose supported by Castore. From stalwarts Maro Itoje and Ellis Genge, Zoe Aldcroft and Alex Matthews, to exciting young talent like Lilli Ives Campion, and Henry Pollock, the new partnership arrives at a pivotal time for English Rugby’s next generation.
Among them is Harlequins wing, Cadan Murley who will join Castore as a brand ambassador. After scoring a try on his senior international debut this year, Murley is set to continue his ascent in the Castore wings, on and off the pitch. Alongside him, Red Roses and Six Nations stars Maddie Feaunati and Tatyana Heard will also become Castore brand ambassadors.
The first wave of the new Castore range will be available in May with further kit launches planned over the summer as we build up to the excitement of the Women’s Rugby World Cup. The range will be available via www.castore.com, and official England Rugby store channels, including at the England Rugby Store at Allianz Stadium and EnglandRugbyStore.com.
Bill Sweeney, Rugby Football Union CEO said: “We’re really pleased to be announcing our partnership with Castore, a brand born in the North West of England by entrepreneurs Tom and Phil Beahon. Castore will kit out players and fans alike in our iconic England shirt.
“It’s an exciting time for English rugby and we know how much it means for all our players to put on an England shirt - they will wear the new Castore kit with pride.
“We look forward to working with Castore over the coming years and welcome them to the England Rugby family as a much valued partner.”
Tom Beahon, Co-CEO of Castore, said: “Partnering with England Rugby is a landmark moment for Castore and one that we’re exceptionally proud to celebrate. As a British brand, this collaboration with the national teams, especially on St George’s Day, feels particularly special.
“This partnership reflects our commitment to English rugby, as we continue investing in a sport that we see a bright future for. These national teams embody our core value of Better Never Stops, focused on continuous improvements, and we’re proud to stand beside them as they chase greatness and inspire fans across the country.”
Founded in the Wirral in 2016 by brothers and former athletes Tom and Phil Beahon, Castore was created with a mission to develop expertly engineered precision sportswear through technological advancements and partnerships with ambitious teams and exceptional sporting names. The brand has since grown to become globally recognised, working with a range of the world’s most popular sports, from football to Formula One.
